Sony Innovation Studios

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CES 2020

Come join Sony Innovation Studios at CES! Located within the Sony booth, Central Hall #17300, Sony Innovation Studios will be demonstrating Atom View and the future of virtual motion picture production.

Media Event:Sony Electronics Inc. Media Days Press Conference Monday, January 6, 5pm

Location:LVCC, Central Hall, 17300

Date & Time:Tuesday, January 7, 10am-6pmWednesday, January 8, 9am-6pmThursday, January 9, 9am-6pmFriday, January 10, 9am-4pm

Product

Sony Innovation Studios

Atom View is a cutting-edge tool for raw volumetric data processing, color management, and delivery. Built from the ground up for VR, Atom View enables you to integrate the highest-quality volumetric data on the planet with traditional workflows for game or film, making VR content creation more accessible and efficient than ever at truly cinematic quality.

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Press Releases

July 8, 2019 | Culver City, CA

Sony Pictures Accquires Virtual Production Software Company Nurulize

Advanced Software Technology Expands Possibilities For Entertainment Experiences

Sony Pictures Entertainment (SPE) today announced that Sony Innovation Studios Inc., a division of SPE, recently acquired Nurulize, a software development house which specializes in delivering creative realism and enabling virtual production of content. Nurulize will now be part of Sony Innovation Studios, a state-of-the-art facility that launched last year on the Sony Pictures Studios lot. The advanced software technology from Nurulize will further strengthen Sony Innovation Studios’ virtual production workflow for film, television, gaming and other platforms across Sony companies – and the broader industry – to help create a variety of immersive entertainment experiences.

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December 19, 2018 | Culver City, CA

Innovation Studios Creates Virtual Shark Tank Set

In Its 10th Season, ABC's ‘Shark Tank' Debuts Innovation Behind The Scenes

Innovation Studios, Sony Entertainment & Technology, is pleased to debut its advanced technology on the iconic "Shark Tank" television show this season. "Shark Tank," the critically acclaimed and multi-Emmy® Award-winning entrepreneurial-themed reality series, is known for showcasing innovative products and ideas. Behind the scenes, the same is true. Now in its 10th season, when not enough stage capacity was available to handle current production needs, "Shark Tank" producers turned to a radically new solution provided by Innovation Studios.

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June 7, 2018 | Culver City, CA

Sony Pictures Entertainment Launches Innovation Studios

Dell, Deloitte Digital And Intel Collaborate On New Venture Where Technology Meets Story

Sony Pictures Entertainment (SPE) today announced the establishment of Innovation Studios, Sony Entertainment & Technology, a state-of-the-art facility housed in a 7,000 square-feet sound stage on the Sony Pictures Studios lot. The space, which will be overseen by Glenn Gainor, President, Innovation Studios, and President, Physical Production, Screen Gems, will feature the latest in research and development from Sony Corporation and others in areas including volumetric video and customizable set scanning to help storytellers around the world create content for the future. Innovation Studios will work with engineers from throughout Sony Corporation and pursue business development opportunities for its proprietary technology in motion pictures, television, music and gaming.

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